MONICA
Published June 1, 2015Â鶹´«Ã½Ó³» Optimization Network for Integrated Channel Advertising (MONICA):
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How Â鶹´«Ã½Ó³» Budgets Should be Re-Allocated to Optimize Mobile
Published May 15, 2015
Boost your Mobile ROI with 4 Quick-Wins
Published May 7, 2015Although marketers have realized mobile’s potential to boost a campaign’s overall ROI, most marketers are still leaving ROI increase potential on the...
Â鶹´«Ã½Ó³» ROI on the Apple Watch
Published April 9, 2015
4 Ingredients to Help You Win in the Shifting in Â鶹´«Ã½Ó³» Landscape
Published March 27, 2015Â鶹´«Ã½Ó³»â€™s Founder and CEO, Rex Briggs, hosted the first discussion for the Real-Time Think Tank, which was focused on the trends and...
Balance Between Algorithms & Human Judgment
Published March 27, 2015Be blown away by the parallels between planning and executing marketing campaigns and flying fighter jets.
Trends and Window of Opportunity in the Shifting Â鶹´«Ã½Ó³» Landscape
Published March 27, 2015Rex Briggs, CEO of Â鶹´«Ã½Ó³», discusses how the world is changing in this resourceful video. How can we make the changes we want to see...
SMOX: Making Â鶹´«Ã½Ó³» Work Harder with Mobile
Published March 18, 2015Â鶹´«Ã½Ó³» and Mobile Â鶹´«Ã½Ó³» Association (MMA) released the findings from its Smart Mobile Cross Â鶹´«Ã½Ó³» Effectiveness (SMoX) study.
