Is Broad Reach the Key to Â鶹´«Ã½Ó³» ROI? – Part 2
Published February 28, 2018The Shortcomings of a Broad Reach Approach
First, an underlying assumption of a broad reach approach is that advertising creative and messages appeal...
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Case Study
MONICA: The Face of Â鶹´«Ã½Ó³»'s ROI Brain & Case Study
Published July 20, 2017Meet the face of the Â鶹´«Ã½Ó³» ROI BrainTM, MONICA. Watch a live case study of how MONICA helped Warner Brothers optimize their media spend...
2016 ARF Ogilvy Gold Award Winner: BIG Data - Warner Brothers powered by Â鶹´«Ã½Ó³»
Published July 8, 2016As a theatrical campaign was unfolding, the Warner Brothers Home Entertainment team hired Â鶹´«Ã½Ó³» to strategically aggregate BIG Data...
