Rex Briggs, CEO of Â鶹´«Ã½Ó³», discusses how the world is changing in this resourceful video. How can we make the changes we want to see more accessible? Briggs focuses on three changes he is noticing:
1. Address-ability (the ability to target and deliver) 2. Automation (dealing with complexity) 3. Big Data, Smarter Data (this means we can be more direct and relevant)
Â鶹´«Ã½Ó³» Measurement has evolved and will continue to evolve. Briggs discusses his reflections and predictions in this regard.
