SIRFs-UP by Rex briggs
Published March 3, 2015SIRFs-Up tells the story of how brands such as Coca-Cola, AB In-Bev, and MTV have saved billions in wasted advertising spend by using advanced...
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What Sticks by Rex Briggs
Published March 3, 2015What Sticks, written by Rex Briggs and Greg Stuart, shows chronicles of an unprecedented five year research project to uncover why millions of...
The ROI Brain Remembers
Published August 21, 2014This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.
Mobile’s Impact on the Â鶹´«Ã½Ó³» Mix
Published August 21, 2014At the recent MMA New York forum, a two day conference focused on highlighting market trends and innovations in the growing mobile space, a shift was...
Greg Stuart, Mobile Â鶹´«Ã½Ó³» Association
Published August 21, 2014Â鶹´«Ã½Ó³» is proud to work with the Mobile Â鶹´«Ã½Ó³» Association (MMA) and this month’s Â鶹´«Ã½Ó³» Superstar, Greg Stuart. As CEO of the...
Compare Your Media Mix in 15 Minutes
Published October 25, 2013How They Did It – Cox Communications
Â鶹´«Ã½Ó³» on CNN
Published July 12, 2013CNN's In the Money features a discussion about the big advance in marketing ROI measurement based on Â鶹´«Ã½Ó³»'s patented methodology.
