I-COM Global Summit: The Transformation of Attribution
Published July 31, 2017Â鶹´«Ã½Ó³» won the Data Creativity Award for the Attribution Category. Here is Andrew Corroll, Vice President of Â鶹´«Ã½Ó³»,...
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MONICA: The Face of Â鶹´«Ã½Ó³»'s ROI Brain & Case Study
Published July 20, 2017Meet the face of the Â鶹´«Ã½Ó³» ROI BrainTM, MONICA. Watch a live case study of how MONICA helped Warner Brothers optimize their media spend...
Customer Feedback: Mark Greatrex At Cox Communications
Published July 19, 2017Hear the voicemail from Mark Greatrex, EVP, Chief Â鶹´«Ã½Ó³» & Sales Officer at Cox Communications regarding his overall experience with Â鶹´«Ã½Ó³»...
Mobile: How it has Changed Attribution and Â鶹´«Ã½Ó³» Optimization
Published July 18, 2017The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front row seat to observe how Mobile...
5 Ways To Get Better ROI
Published June 5, 2017Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need...
Â鶹´«Ã½Ó³» Roundtable Highlight Reel
Published May 11, 2017Highlight Reel from Â鶹´«Ã½Ó³»'s Customer Roundtable in Los Angeles on April 26-27, 2017.
Who Pays for the ROI Brain?
Published May 8, 2017As Forrester points out, marketers are frustrated with the slow turn-around time of marketing mix modeling and attribution, which deliver results...
The Ridiculous Disconnect (between Branding & Sales)
Published May 4, 2017
Any marketer spending over $10 million a year on advertising does so because they know that their brand matters.
Yet, mix modeling and attribution...
Â鶹´«Ã½Ó³» Launches European Office and Wins I-COM Attribution Award
Published May 4, 2017PORTO, PORTUGAL, May 04, 2017 -- Â鶹´«Ã½Ó³», a global leader in real-time omni-channel marketing optimization, won the 2017 Attribution...
