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While we may secretly pine for a simpler time the reality is that today’s marketplace is extremely complicated and moves at a frenetic pace. Most...

In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...

As consumers spend an average of 6 months contemplating their next auto purchase, traditional marketing measurement strategies for automotive...

Join renowned author, attribution expert, and CEO of Â鶹´«Ã½Ó³»­ Rex Briggs for this Masterclass interview with Mike Eichorst, former SVP of...

Â鶹´«Ã½Ó³»­ Optimization Network for Integrated Channel Advertising (MONICA):

In this webinar, Â鶹´«Ã½Ó³»­ will take you through the ins and outs of portfolio planning, and how you can optimize your budget across...

To be practical about increasing in-campaign flexibility, planning software must link to the way media is actually bought. Â鶹´«Ã½Ó³»­â€™s...

Â鶹´«Ã½Ó³»­ has done it again. First it was Digital Display, then Social Media, and now Mobile — Â鶹´«Ã½Ó³»­ has consistently been...