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Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in...

Data driven marketing has become essential in the modern marketing climate. This strategy allows marketers to leverage big data to analyze consumer...

For decades, the holiday season has caused consumers to flock to retailers to find gifts for loved ones, friends, and family. This spike in...

Before the rapid growth of mobile technology, a consumer’s online browsing habits were a bit more predictable. They would go offline during their...

Marketers need to have a precise view of customers across their media planning initiatives. This has caused marketing technology that promises this...

Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services...

In recent years, it has become clear that a traditional, product focus is no longer the ideal formula for banks and other businesses in the financial...

Loyalty programs are a key way that businesses can gain a customer’s trust while creating brand value. The ideal loyalty program stretches across...

Â鶹´«Ã½Ó³»­ teams are facing increased pressure from consumers and C-level executives. They are constantly encouraged to keep pace with customer...