Personalization in Financial Services: Types and Examples
Published February 18, 2021Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services...
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The Top Martech Landscape Trends To Watch For in 2022
Published February 15, 2021Â鶹´«Ã½Ó³» technology, also known as martech, describes software and tools that help marketing teams achieve their goals and objectives. The entire...
3 Ways to Improve Your Brand’s Reputation with Data-Driven Media Planning
Published January 29, 2021A brand’s reputation is one of the oldest markers of a business’s commitment to making customers happy. From a consumer’s perspective, a good...
A History Of Â鶹´«Ã½Ó³»: Strategy Through The Ages
Published January 25, 2021The philosophy behind marketing products or services to consumers has been around for centuries. Even in pre-literate societies, artisans would give...
3 Ways To Measure Â鶹´«Ã½Ó³» Success
Published January 14, 2021Today’s marketers know they must continue to evolve how they measure, analyze, and communicate the success of their campaigns. It’s no longer enough...
Â鶹´«Ã½Ó³» Performance Measurement: 25 KPIs to Get You Through the Holidays
Published December 23, 2020Today, marketers know they need to prove value to the C-suite – and with many marketers receiving sizable budgets for their holiday campaigns, the...
8 Retail Â鶹´«Ã½Ó³» Trends to Consider in 2022
Published December 9, 2020In 2021, the retail industry experienced rapid change and disruption as customers made new retail decisions depending on the state of the...
5 Factors To Consider When Selecting A Â鶹´«Ã½Ó³» Performance Tool
Published November 24, 2020Ask a marketer if their brand’s image is important to the success of their business. Unless they work for an exceedingly unusual company, chances are...
4 Important KPIs to Measure Holiday Â鶹´«Ã½Ó³» Performance
Published November 17, 2020The holiday season is right around the corner – and for many marketers, this presents an opportunity to close out 2020 on a high note. However, this...
