Optimize Your Budget Across Campaigns
Published September 17, 2014In this webinar, Â鶹´«Ã½Ó³» will take you through the ins and outs of portfolio planning, and how you can optimize your budget across...
National + Local Media Optimization
Published August 22, 2014To be practical about increasing in-campaign flexibility, planning software must link to the way media is actually bought. Â鶹´«Ã½Ó³»â€™s...
4 Tips to Promote Disciplined Innovation
Published August 22, 2014Â鶹´«Ã½Ó³»â€™s Software Operations group is tasked with bringing to market the technology that allows marketers to make better real-time,...
From the President: Â鶹´«Ã½Ó³» Innovation | Interview with John Matthews
Published August 22, 2014This month, we are sitting down with John Matthews, President of Â鶹´«Ã½Ó³», to discuss Â鶹´«Ã½Ó³» ROI innovation. John has spearheaded many...
How to Reach Your Strategic Target — Minimum Composition Index
Published August 22, 2014In this video, you can learn how to use the IBP software’s Minimum Composition Index to ensure your media plan has a mixture of high-coverage and...
The ROI Brain Remembers
Published August 21, 2014This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.
Mobile’s Impact on the Â鶹´«Ã½Ó³» Mix
Published August 21, 2014At the recent MMA New York forum, a two day conference focused on highlighting market trends and innovations in the growing mobile space, a shift was...
Greg Stuart, Mobile Â鶹´«Ã½Ó³» Association
Published August 21, 2014Â鶹´«Ã½Ó³» is proud to work with the Mobile Â鶹´«Ã½Ó³» Association (MMA) and this month’s Â鶹´«Ã½Ó³» Superstar, Greg Stuart. As CEO of the...
Mobile Â鶹´«Ã½Ó³» ROI
Published May 28, 2014Â鶹´«Ã½Ó³» has done it again. First it was Digital Display, then Social Media, and now Mobile — Â鶹´«Ã½Ó³» has consistently been...
