A Crawl, Walk, Run Approach to Unlocking Â鶹´«Ã½Ó³» ROI: Walk Stage
Published May 22, 2018Deep Dive: Walk
In the Walk phase, we transition to using the Â鶹´«Ã½Ó³» planning software as the starting point for the media plan. In the
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Google’s DoubleClick Ad ID Change Presents Both Challenge And Opportunity For Attribution Vendors
Published May 14, 2018
Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch...
The Facts and Fictions of Â鶹´«Ã½Ó³» Attribution: The Path to Unlocking Higher ROI
Published April 18, 2018In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...
Â鶹´«Ã½Ó³» Named a Q2 2018 Leader in Â鶹´«Ã½Ó³» Measurement and Optimization Solutions
Published April 16, 2018NEW YORK--()--Â鶹´«Ã½Ó³», leading provider of person-level marketing optimization and analytics software, announced it has been...
Misattributions to Avoid: Cheap Inventory Bias
Published April 10, 2018Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Â鶹´«Ã½Ó³»...
The Barista Effect: Stop Paying for Customers You Already Have
Published April 5, 2018Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear Â鶹´«Ã½Ó³»...
Misattributions to Avoid: Cookie-Based Measurement Systems
Published April 2, 2018If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement...
A Crawl, Walk, Run Approach to Unlocking Â鶹´«Ã½Ó³» ROI: Crawl Stage
Published April 2, 2018A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brainâ„¢
Allstate's Mobile Â鶹´«Ã½Ó³» Insight
Published March 30, 2018NEW YORK: Allstate, the insurance provider, has leveraged research conducted with the Mobile Â鶹´«Ã½Ó³» Association (MMA) to unlock some of the...
