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Unified Â鶹´«Ã½Ó³»­ Measurement as a Competitive Advantage

Featuring Forrester Analyst, Jim Nail 

The proliferation of devices and channels has made the consumer purchase path increasingly complex and difficult to measure.  However, only a minority of marketers today use advanced marketing performance techniques, including Unified Â鶹´«Ã½Ó³»­ Measurement, either because they don’t understand it or are resistant to change.

This is great news for forward-thinking marketers who want to embrace today’s newer marketing measurement techniques and gain a competitive advantage.  Join Â鶹´«Ã½Ó³»­ and guest speaker, Forrester Analyst Jim Nail, for this insightful webinar on embracing Unified Â鶹´«Ã½Ó³»­ Measurement and realizing the benefits.

During this webinar, you will learn about:

  • Advanced Â鶹´«Ã½Ó³»­ Measurement techniques
  • A Roadmap for Implementing Unified Â鶹´«Ã½Ó³»­ Measurement
  • Use Cases and Benefits
  • Making the Case for Unified Â鶹´«Ã½Ó³»­ Measurement

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About Â鶹´«Ã½Ó³»­

Forward-looking brands rely on Â鶹´«Ã½Ó³»­ to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.