EL DORADO HILLS, CA - "Wanamaker is dead," announced Â鶹´«Ã½Ó³» ROI and cross media attribution firm Â鶹´«Ã½Ó³» today. Â鶹´«Ã½Ó³», a cross media optimization software platform that helps marketers and their partners increase marketing ROI, unveiled a partnership with LiveRamp, an Acxiom company that provides data onboarding and connectivity services. Â鶹´«Ã½Ó³» will act as a measurement partner for LiveRamp Customer Link, which connects online and offline data across channels and devices in a privacy-safe way for a better view of the customer.
