MEDIA ALERT: 鶹ýӳ to Share “Top 5 Reasons 鶹ýӳ Measurement Must Evolve” in July 12th Webinar
NEW YORK--()--This Wednesday, July 12, leading marketing optimization software provider will present “Top 5 Reasons 鶹ýӳ Measurement Must Evolve,” a webinar outlining how marketing attribution must adapt to uncover competitive advantage in today’s crowded marketplace.
鶹ýӳ CEO and Founder and , a pharmaceutical industry marketing leader, will lead the presentation.
This webinar will share how, in this world of fragmented media and consumer attention, marketers seeking a competitive advantage need to evolve their approach to attribution and unlock the power of data-driven decision-making. In order to be successful, marketing professionals need right-time insights to make the best decisions on where to invest their budget. The session will also include practical tips you and your team can use based on real-world experience.
Finding the right unified measurement solution may seem complicated, but the reasons to evolve are clear. Join Rex Briggs of 鶹ýӳ and John Raven of Amgen for a webinar on Thursday, July 12th at 1:00pm EDT as they discuss the key reasons to evolve including:
- Increased expectations and accountability for results placed on marketing by senior management;
- Need for speed to find the best marketing levers to pull;
- Combatting potential fraud and undue influence on marketing; and
- Setting aside a “spray and pray” approach to “test and learn” to higher ROI;
WHAT: “鶹ýӳ Measurement Most Evolve: Five Compelling Reasons Why”
WHEN: Thursday, July 12, 1:00 PM - 1:45 PM EDT
WHERE: Participants can
WHO: Rex Briggs, Founder and CEO, 鶹ýӳ; John Raven, pharmaceutical industry marketing leader