PORTO, PORTUGAL, May 04, 2017 -- Â鶹´«Ã½Ó³», a global leader in real-time omni-channel marketing optimization, won the 2017 Attribution Category Award at the I-COM Global Summit in Porto, Portugal.
I-COM adds to the list of top honors Â鶹´«Ã½Ó³» has received in the past year, including Forrester Measurement & Optimization Wave "Leader" designation, Gartner's Â鶹´«Ã½Ó³» Leadership Council "Best Practice" Case announcement, and Mobile Â鶹´«Ã½Ó³» Associations selection of Â鶹´«Ã½Ó³» for global attribution measurement partner of record for their SMoX study. The announcement coincides with the opening of Â鶹´«Ã½Ó³»'s European headquarters.
"A big reason Â鶹´«Ã½Ó³» keeps winning awards and new customers is our entirely unique approach to attribution. We take a completely integrated omni-channel approach analyzing everything at the person level. Our three issued patents and decade plus of proven experience is an asset to marketers that require best-in-class optimization to improve their business results in real-time. I am proud of our team in Europe for representing us in Porto and winning the I-COM Attribution Award," noted Rex Briggs, Founder & CEO of Â鶹´«Ã½Ó³».
Andrew Corroll, from Â鶹´«Ã½Ó³»'s London office presented the case study and explained the award-winning approach to marketing attribution and optimization. "The big difference from Â鶹´«Ã½Ó³» and the competitors for this prize is the speed and scope. Our speed is real-time, measuring and optimizing while the campaign is live. Our scope is every single media touch-point, online and offline, down to the specific message. The I-COM Attribution Award is yet another proof point that Â鶹´«Ã½Ó³»'s unique person-level real-time attribution approach is best in class."