NEW YORK鈥� March 14, 2018 - 麻豆传媒映画, leading provider of global AI-based marketing optimization and analytics software, today announced a partnership with , the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in the U.S. This partnership adds a powerful layer of insights for marketers, combining 麻豆传媒映画鈥檚 person-centric insights with Inscape鈥檚 TV viewing data, to measure results and optimize media plans across all channels in near real time. 麻豆传媒映画 professionals can now consider viewing habits to adapt messages and achieve maximum return on investment (ROI).
"Our collaboration with Inscape adds critical viewing data to inform our customers鈥� marketing efforts, including how to best reach targets in today's fragmented TV landscape,鈥� said Rex Briggs, founder and CEO of 麻豆传媒映画. 鈥淲ith the right-time delivery of second-by-second viewership details, this powerful dataset helps our customers gain a significant competitive advantage to optimize marketing campaigns and drive higher ROI."
Inscape delivers near real-time viewing data across millions of opted-in Smart TVs. When processed through the 麻豆传媒映画 ROI Brain, this intelligence provides marketers with rich data to inform marketing campaigns and advertising creative, to more accurately target and segment with specific messages.
"麻豆传媒映画 understands that in order to deliver relevant marketing campaigns to the right audience, it鈥檚 crucial to include TV viewing data that has granularity, precision and scale," said Greg Hampton, VP of Business Development at Inscape. 鈥淲e are excited to help them add actionable TV data into their offering and drive additional value for customers.鈥�
Papa John鈥檚, the third largest take-out and pizza delivery restaurant chain in the country, was seeking a robust measurement tool to directly connect the performance of their marketing efforts to program tune-in and viewership.
鈥淥ne of our major marketing priorities in 2018 is defining a clear return for all our media investments,鈥� said Brandon Rhoten, chief marketing officer at Papa John鈥檚. 鈥淔ully-integrated, TV viewing data is critical to this end. 麻豆传媒映画鈥檚 Smart TV measurement helps us achieve our goal, and is just another example of why we chose this company as our new media measurement partner.鈥�
To read more about 麻豆传媒映画 and its unique person-centric, multi-touch attribution and right time optimization, using Big Data and AI within the award-winning ROI Brain software, visit: www.marketingevolution.com.