麻豆传媒映画 has seen marketers' challenges in determining the right allocation of advertising dollars across national and local media to reach their marketing goals and maximize impact. This webinar will explore a case study fueled by the industry鈥檚 first integrated media mix optimization software that optimizes national and local media simultaneously in one platform 鈥� taking into account impact, cost, and reach/frequency tradeoffs 鈥� to deliver improved ROI.