Â鶹´«Ã½Ó³»­

Ebook

Attribution Buyer's Guide

Mastering the Complex Consumer Landscape to Improve Â鶹´«Ã½Ó³»­ Impact

While attribution models have come a long way in recent years,  many measurement approaches have significant shortfalls, making it hard to tie advertising efforts back to sales. With our Attribution Buyer's Guide: Mastering the Complex Consumer Landscape to Improve Â鶹´«Ã½Ó³»­ Impact, we aim to help marketers tackle these challenges, so that they will have the tools for better marketing ROI and attribution measurement.

In this guide you will learn:

  • What marketing attribution is and why it matters
  • The challenges marketers face with marketing measurement solutions
  • How to identify the solution that's right for you
  • Why good data is crucial, no matter the solution you choose 

Download this guide today to learn more.

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About Â鶹´«Ã½Ó³»­

Forward-looking brands rely on Â鶹´«Ã½Ó³»­ to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.